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How Can I Make My New Blog A Success?

Blogging is an essential part of social media for organisations whether you want to share valuable information such as news, updates, opinions, controversial readings, learning content or simply maintain your users informed on what is happening with your online community.

A blog help you to interact with your users and potential ones, increasing user engagement which is the ultimate goal. Thus they will read you, comment and share your articles that eventually will boost your blog visibility on Google and search engines. Users may include other bloggers and businesses following you that can significantly leverage your posts.

With this new blog category I want to introduce Enterprise 2.0 which is the integration of social media platforms in a business context between organisations, within organisations and for organisations, decreasing organisational boundaries. Likewise, an Enterprise 2.0 increase productivity, efficiency and staff engagement.

The main niche community for this blog are people interested in traveling and learning foreign languages who usually visit Language In House site. However, this category will increase the outreach on the online community through new connections.

In order to create successful and useful posts, there will be a strategy that will include:

#1 Content purpose
#2 Write a relevant post every week
#3 Bring passion and inform
#4 Share great photos, infographics and videos
#5 Use research and social media insights
#6 Create appealing and user friendly content

The strategies for obtaining readership will be through SEO techniques such brilliant titles that draw readers attention to click on the blog post, friendly user content and design, invite people to comment on the blog and reply to comments, interact on others blogs’ articles, participate in forums, share blog posts via Facebook, Google+ and Twitter, comment other blogs, seek link building opportunities through relationship with other bloggers or business related to the post topic, participate in communities where the audience gathers, use keywords related to the blog, enable email subscriptions.

MOZ is a powerful blog about social networking and Web topics in general. I enjoying reading its interactive content and watching the array of videos related to SEO and social media. They always have up-to-date content such as Google software updates, suggestions to boost your online presence and helpful tips to consider that might affect your content that is always important for an ever-changing media.

Do you have any other suggestions to obtain readership and create useful blog posts? Any blogging tips? just leave your comment below!

By Giannina Pacheco

6 Comments so far:

  1. Hey, I have looked up your facebook page and blog, and I think that there are 2 two things that you can try.
    1. launch a youtube channel, and make some videos, you can take TutorABC (Taiwanese company) as example >>> https://www.youtube.com/user/tutorabcmd/videos
    2. update your facebook page and blog frequently, if you don’t know what to write about, maybe you can learn from TutorABC facebook >>> https://www.facebook.com/TutorABC.com.tw

    p.s. I know that you may not read Chinese, but I’m sure you will find a way to figure it out:)

  2. Jun Meng says:

    Hi Gia,it’s good to see that you covered most of blog strategies and made them specific. I may not make strategic points in detail but it worth reading. http://jun0meng.blogspot.com.au/

  3. Jess says:

    good post:) it’s quite informative. Just a small suggestion, maybe you can try to add more personally into your writing! loosen it up! (as it may seems to be a bit formal and too academic atm), but other them that it seems great!! keep it up.

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