Blogging is an essential part of social media for organisations whether you want to share valuable information such as news, updates, opinions, controversial readings, learning content or simply maintain your users informed on what is happening with your online community.
A blog help you to interact with your users and potential ones, increasing user engagement which is the ultimate goal. Thus they will read you, comment and share your articles that eventually will boost your blog visibility on Google and search engines. Users may include other bloggers and businesses following you that can significantly leverage your posts.
With this new blog category I want to introduce Enterprise 2.0 which is the integration of social media platforms in a business context between organisations, within organisations and for organisations, decreasing organisational boundaries. Likewise, an Enterprise 2.0 increase productivity, efficiency and staff engagement.
The main niche community for this blog are people interested in traveling and learning foreign languages who usually visit Language In House site. However, this category will increase the outreach on the online community through new connections.
In order to create successful and useful posts, there will be a strategy that will include:
#1 Content purpose
#2 Write a relevant post every week
#3 Bring passion and inform
#4 Share great photos, infographics and videos
#5 Use research and social media insights
#6 Create appealing and user friendly content
The strategies for obtaining readership will be through SEO techniques such brilliant titles that draw readers attention to click on the blog post, friendly user content and design, invite people to comment on the blog and reply to comments, interact on others blogs’ articles, participate in forums, share blog posts via Facebook, Google+ and Twitter, comment other blogs, seek link building opportunities through relationship with other bloggers or business related to the post topic, participate in communities where the audience gathers, use keywords related to the blog, enable email subscriptions.
MOZ is a powerful blog about social networking and Web topics in general. I enjoying reading its interactive content and watching the array of videos related to SEO and social media. They always have up-to-date content such as Google software updates, suggestions to boost your online presence and helpful tips to consider that might affect your content that is always important for an ever-changing media.
Do you have any other suggestions to obtain readership and create useful blog posts? Any blogging tips? just leave your comment below!
By Giannina Pacheco