Category Archives: Enterprise 2.0

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Seafolly responds to copyright claims on social media

The company Seafolly is a well-known Australian swimwear company with world-wide online and in-store sales. It offers an innovative and fashion range of swimwear and summer accessories for women and kids. Their clothing is made of high quality fabrics with eclectic colours and textures. The Case: Seafolly vs Ms. Madden Leah Madden, the owner of a small swimwear business called White Sands, accused Seafolly of copyrighting her designs. Ms Madden saw the catalogue of Seafolly and reasoned the designs were very similar to hers. Her reaction was to post on her Facebook page the Seafolly designs with a sarcastic question “The most sincere form of flattery?”  alongside with White Sands […]

1600% ROI On Social Marketing

Many organisations focus on enterprise 2.0 successfully implement social technologies such as wikis, blogs, social networks, web applications, IT products and services to enable external and internal collaboration, communication and connections between employees, organisations and customers. In order to measure the impact of enterprise 2.0 applications, these organisations have to measure their return on investment (ROI). Social technologies ROI metrics The social technologies ROI can be measured through tangible (quantitive) and intangible (qualitative) benefits. The tangible benefits can be measured with numeric data, whereas intangible benefits are more difficult to measure. However, the data can be obtained from observations and surveys in order to form hypnotises that could be tested […]

Dymocks: Adding social technologies values to books retailers

Online bookstores are an ever-increasing market and one of the leaders in the e-commerce industry after electronic and computer devices. Nowadays online bookstores generate lots of profit through the sale of books and e-books worldwide. Over the past few years, retail bookstores have noticed the increasing penetration of worldwide retail stores on the book market such as and In response to that, many retail bookstores have decided to expand their sales on the Internet which have increased their business scope and target audience.  Surprisingly, despite of gaining more online presence, few bookstores have successfully implemented social technologies. This is the case of Dymocks Booksellers, a family owned Australian […]

MOZ: Making the web a better place

The professional services industry is an ever-increasing market that includes an array of firms related to advertising and marketing, management consulting, architecture, legal, engineering, research and IT services. Nowadays many of these firms foster the use of social media technologies to engage and interact with customers and potential ones, as well as to increase collaboration and communication among the staff. However, there are few professional services companies achieving the expecting results such as high engagement through blogs, wikis and social media platforms. There are also some firms in the industry that completely overlook the values social technologies create in the organisation functions. These values are based on effective interaction such […]

A mobile digital marketing campaign 3x more effective

CUnet, recently joint to Sparkroom brand, is a leader in digital marketing services and award-winning marketing software for colleges and universities that allows to recruit and enrol students. This company has successfully helped higher education institutions for over 10 years. CUnet launched a mobile digital marketing strategy through inbound calls, using mobile search ads in order to increase conversion opportunities and customer service within colleges and universities expecting to connect with potential students. The use of mobile search ads generates and fosters sales, and also encourages customer engagement and interaction, adding value in the marketing and sales area, an essential function for any organisation. With mobile applications and social media features is […]

Case Study: Brand USA & Westfield Australia

How Brand USA And Westfield Boost User Engagement To be up-to-date and keep up with social media trends, you need to be open to new technologies and collaborative innovation process. Indeed, many organisations harness the power of mass collaboration giving opportunities and important data to other communities aiming to empower its performance, conversions or research. In this case I will demonstrate how powerful conventional organisations like Brand USA and Westfield Australia change their organisation culture and boost user engagement and staff performance by implementing social media platforms. Brand USA partnered with Google With the Brand USA case study, you will see how a traditional organisation can leverage its online presence […]

How Can I Make My New Blog A Success?

Blogging is an essential part of social media for organisations whether you want to share valuable information such as news, updates, opinions, controversial readings, learning content or simply maintain your users informed on what is happening with your online community. A blog help you to interact with your users and potential ones, increasing user engagement which is the ultimate goal. Thus they will read you, comment and share your articles that eventually will boost your blog visibility on Google and search engines. Users may include other bloggers and businesses following you that can significantly leverage your posts. With this new blog category I want to introduce Enterprise 2.0 which is […]